Lil Jon: Crunk Ain't Dead...or is it?

There are times when I look at artists' dedication to some of their projects and I have to shake my head. Some of them aren't economically viable, still others are just too left field for the artist, while even more just things that make so little sense it's not even funny. Kanye West starting a travel agency in he middle of what was turning into a recession is one of them. But the biggest one recently that I can think of, album wise, is Lil Jon's Crunk Rock project.

He has been working on this album for years with no real results. The Snap yo fingers track was years ago and he hasn't come out with anything since that has really jumped off. Also one of his hallmarks, production, hasn't been a prominent as it used to be. Not that many people are going for Lil Jon beats as before and artists are taking notice, definitely. His past hits are really out of the people's minds. I'm not sure if his Crunk Rock project is going to have the success that he's hoping it will.

What he really needs to do is link up with the Eastside Boyz and reinvent the crunk sound. That's kinda what he's trying to do here with Crunk Rock but doing it by himself isn't going to work. He has to figure out what it is about the crunk sound that is going to appeal to people in 2010 and onwards. Then he has to link up with artists that are going to help him bring that to the forefront of people's minds. Last but not least, he has to make sure that these are artists that the people are actually interested in hearing material from.

Which means unless he's getting serious rock groups, he's not going to stand a chance. You have to then look at the odds of him getting rock groups like that, groups that are actually still selling in this climate and hope that their styles and his styles can properly mesh for a Crunk and Rock experience. And what's the possibility of that happening?

I really hope that he isn't thinking of this as though it is 2005. Because people aren't looking for this like they are looking for Detox. There are virtually no artists in the Crunk sub genre anymore. Almost everyone has gone to the Young Jeezy, T.I., style of music and I really don't think that Lil Jon's album is going to bring about a resurgence in Crunk music. I could be wrong and the album could be some next level shit.

But really, what are the odds?