Moving Bad Boy to Interscope

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I don't understand it. No wait, I do. I take that back. I can completely see why Jimmy Iovine said yes to this. Think about it. What act from Bad Boy in the past couple years has really worked and has had staying power? Don't worry, I'll wait. There's Danity Kane, but they've broken up and they're history at this point. There's Red Cafe. Now, he makes good music, but I still don't know when that debut album is coming out. Furthermore, I haven't seen any "official" mixtapes from him in a minute. The only other people are the LOX. With the exception of Jada's last album which is a tribute to Jada, the LOX don't really sell records. We Are the Streets did good, but that was back in 2000. No Security back in June sold how much? Exactly. You have Day26 who…don't make me laugh.

I watched one show of the second season of their Making the Band. Their hats alone made me want to change the channel. That was before I heard what they were saying. Then I did change the channel. But okay, Day26 has sold a decent amount of records in the post 2006 sales world, so I'll put them on the list of who Bad Boy has.

Which brings us to Diddy.

Diddy sells records. If you don't believe me, look at Press Play. That album went past Gold in 2006. If he came correct and did the auto tune right and had the Lady Gaga like danceability of the tracks, and lets be honest, Diddy is about dancing and partying, he could do it again if not maybe go past Platinum. So Bad Boy has Diddy. But why would Jimmy Iovine sign over all of Bad Boy for Day26 and for Diddy? That doesn't exactly make sense. Which brings you to the thought about Diddy's way of breaking new talent.

Look at Danity Kane. Look at Day26. Diddy takes the "On to the Next One" approach. He had Danity Kane but then he got bored and MTV wanted another season, so he made Day26. Diddy creates groups and artists and then releases them with one or two singles coming from the album. It makes its money and then Diddy moves onto the next one. In this way, he makes sure that he makes his money and that the label makes its money. All he's done here is swapped out Atlantic Records for Interscope Records as the parent label that he needs to pay. Obviously we don't know the cash flow situation, but I can only assume because he made the switch, Interscope is giving Diddy more capital with which he can broaden the scope of his artists' return.

I don't see Bad Boy changing the idea behind its line up anytime soon. Pop groups and R&B. Where are the real spitters? This is the label that arguably the greatest rapper of all time was a part of. Where are the rappers?

Or did reminiscing about the shiny suit era make Diddy want to try to bring it back, but in the wrong way?

Jimmy Iovine knew that Interscope would make its money back from the pop route and said fine, let's do the deal. But it’s the actual fans of the old Bad Boy who suffer the most. I'm getting ready to catch the Last Train outta this bitch then.